On January 1, 2019, U.S. Embassy Finland and the Finnish Embassy in Washington, D.C., embarked on a visual journey through our countries’ shared history. The project’s title, “100 Years – 100 Images,” explains it all. Together, we collected 100 images of memorable moments in the 100 years of shared diplomatic history with the U.S. Embassy and the Finnish Embassy each selecting 50 pictures. As a symbol of the close partnership our embassies share, our teams met in Washington, D.C., in September 2018 to create our strategy and plan for the campaign. The images and stories were shared on the social media platforms of both embassies over the course of 100 days.
We managed to cover many high level visits, such as President Kekkonen’s visit to the U.S. in 1961, Vice President Lyndon B. Johnson’s visit to Finland in 1963, and President Trump’s visit in 2018. We highlighted many musical events, such as Metallica performing at Saapasjalkarock in Pihtiputaa in 1986 or Esa-Pekka Salonen and Susanna Mälkki’s highly acclaimed careers in the United States. We covered sports diplomacy, sauna diplomacy, architecture, our trade, investment, and security relationship, people-to-people exchanges, and visits by Americans to Finland, including Charles Lindbergh, Gregory Peck, author John Steinbeck, Timothy Kopra, Conan O’Brien, and Spike Lee. We featured our close partners and important establishments, such as the League of Finnish-American Societies (SAM), the Fulbright Finland Foundation, Salolampi Foundation, Kipinäkerho, the Nordic Museum in Seattle, American Studies programs in Finland, and the Finnish education system.
All of the photos and themes covered in the project are available on our social media platforms. You can find them by using either #USFIN100 or #FINUS100.
As a follow-up project, we compiled some of the pictures in an exhibition which debuted at the 100th Anniversary of U.S – Finnish Diplomatic Relations event held at Musiikkitalo in Helsinki on April 17 and at the Diplomacy Center in Washington, D.C., on May 7. The exhibition will travel in the United States and Finland this year, with cities and dates to be announced. Thank you for taking this journey with us. And here’s to the next 100!